Every deal a manager closes, every conflict resolved, and every partnership secured comes down to one skill: negotiation. This training course puts that skill at the centre, giving participants a working framework they can apply immediately rather than a purely theoretical outline.

Much of the course time is spent in simulated negotiations, where participants apply what they learn, then observe and critique one another's performance. A short reference text is also provided so participants can sharpen the principles both before and after each session, since the ultimate goal is for every participant to put these skills into practice right after training and grow into a confident negotiator.

Many business professionals in the region assume they have little room to negotiate, so sellers end up satisfying clients however possible just to close the deal, even at a loss. In reality, negotiating power comes from eight sources: need, options, time, relationships, investment, credibility, knowledge and skill. Persuasion sits at the heart of all of them – a complex mental skill that governs the entire process, which is why negotiation is sometimes simply called persuasion.

Who Should Attend

• Department managers in advanced companies
• Heads of negotiating teams across all sectors
• Staff working in external negotiation relations
• CEOs of specialised negotiation-driven companies

What Participants Will Master

• Handling commercial dealings with other companies at a high professional level
• Organising work teams to resolve conflict efficiently
• Managing commercial disputes and negotiations with confidence
• Closing intractable deals quickly and profitably
• Earning an internationally recognised certificate from the Arab British Fellowship Training Academy upon completion

Module 1: Why Negotiation Skills Decide Business Outcomes

• The role of negotiation in daily life and in dealing with companies
• A short history of negotiation as a discipline
• Defining negotiation and why it matters to any organisation

Module 2: Building a Negotiation Strategy

• Core methods and strategies of negotiating, and how to apply them day to day
• The qualities required in anyone who negotiates on behalf of an institution
• Serious preparation and practical planning before any negotiation
• Preparing the negotiating team as a unit

Module 3: Communication, Persuasion and the Art of the Deal

• Defining the art of negotiation and how to manage it
• Advanced communication tools and their role in reaching and finalising agreements
• Direct and indirect negotiation methods, and how pressure is used to convince the other side
• Effective negotiation skills in practice

Module 4: Closing Deals the Modern Way

• Deal-closing skills and how to win agreements that benefit the organisation
• Modern negotiation methods used inside international organisations
• Balancing flexibility and firmness, and the mechanisms that govern that balance

Module 5: Practice-Based Mastery

• Comprehensive individual training sessions
• What it takes to become a trained, capable negotiator
• Advanced hands-on practice and group training patterns