The Arab British Fellowship Training Academy offers this training course in (Global Strategies in Tourism and Hotel Marketing) to all professionals wishing to learn global visions and methods of marketing in both Tourism and Hotel Industries. All countries around the world are nowadays interested in attracting the greatest possible numbers of tourists. In order to achieve this goal, each country endeavors to exert maximum efforts to achieve this objective. Some strategies have succeeded while others have failed. This course involves the reasons for success or failure, in addition to the current general global vision regarding Tourism and Hotel Marketing.

Arab British Fellowship Training Academy presents this course for the following audience:

• Hotel Managers and owners.
• Supervisors of hotel Reception and Front Office Departments.
• Owners of Tourism Establishments.
• Professionals wishing to operate Hotels and Tourism Facilities in a professional way.
• Personnel of Tourism establishments and facilities.

  How will trainees benefit from the Course?

  After completing the program, trainees will be able to master the following topics:

• Management of hotels in a systematic manner and professional methods.
• Informing personnel working in hotels how to properly and effectively deal with tourists and handle their requirements, starting from reception until leaving.
• Developing the concept and framework of Hotel Functions.
• Trainees would be provided new ideas to support their hotel projects.
• Effective methods to deal with and receive tourists, regardless of their cultures and nationalities.
• Introducing trainees to the most recent marketing channels and modern methods for Tourism Projects.
• Developing Tourism Projects under a successful Marketing Strategy.
• Hotel Management under methodology depends on the balance between customer satisfaction and marketing functions.
• Hotel Marketing through adoption of Reception Strategy and Code of Conduct.

• Developing a successful marketing plan based on the tourism development process.
• Training personnel working in the field of Tourism to manage the facility in a systematic manner.
• Training hotel staff to deal with tourists and developing a good image of the hotel.
• Non-traditional marketing strategies, includes websites and management of social media platforms.
• Basic needs and services to be provided within the Tourism Facilities.
• Achieving Excellence and Uniqueness by offering Non-Traditional Quality Services.