With the global trend towards digital transformation, we see that everything can be done online. You can order your home supplies, have conversations with your loved ones, or even take online courses, among many other things that can be done from home. As consumers increasingly prioritize and choose the easiest means to complete their daily transactions, obtaining digital banking services has become one of the demands that receive increasing attention.

As consumers increasingly use technology, users’ interest in traditional banking services has declined while they look for digital means that meet their daily needs with ease, which are provided by most banks operating in the market.

Who Should Attend?

• Managers and department employees in banks.
• Accountants and their assistants in banks and banks.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The role of digital transformation in raising the efficiency of banks' performance and contributing to achieving and enhancing competitive advantage.
• The role of digital transformation in attracting investments to banks, achieving a stable financial position, and reaching an effective banking system.
• The role of digital transformation in achieving rapid access to banks and saving time and effort for customers.
• Areas in which digital transformation will revolutionize banking and financial business.
• Threats posed by technology to the banking and financial industries.

• Introduction to Digital Transformation
  • Definition of digital transformation and its importance.
  • The difference between traditional and digital banks.
  • The impact of digital transformation on customer experience.
• Challenges facing banks in digital transformation
  • Resistance to change and corporate culture.
  • Infrastructure and technology constraints.
• Digital transformation techniques in banks
  • Artificial intelligence and data analysis.
  • Blockchain and financial applications.
• Improving operational efficiency
  • How to improve performance efficiency through digital transformation.
  • Automating processes and improving operational efficiency.
  • Using customer relationship management (CRM) techniques
• Practical applications of artificial intelligence in banks.
  • Data analysis to improve services.
  • Chatbots and their role in supporting customers.
  • Developing digital solutions to improve the efficiency of banking services.
• Attracting investments through innovation
  • Strategies for attracting investments through digital innovation.
  • Introducing new products and services.
  • The importance of transparency and security in attracting investors.
• Measuring the impact of digital transformation
  • How to measure the impact of digital transformation on performance.
  • Key performance indicators (KPIs) for digital transformation.
  • Data analysis techniques to evaluate performance.
  • Using big data in decision making.