Algorithms and machine learning have taken center stage, providing businesses with efficient ways to analyze vast amounts of data. Now, the focus is on leveraging this data to address business challenges effectively. The Arab British Fellowship Training Academy emphasizes that design can unlock the value in data, even within rigid organizational structures.

Design thinking is revolutionizing how organizations develop products, services, processes, and strategies. Many companies are adopting design thinking methodologies to tackle critical business challenges in today's fast-paced, technology-driven environment.

For those aiming to harness data for innovative ideas and meaningful user connections, design thinking offers a pathway to identify opportunities and enhance data science practices within their organizations.

Arab British Fellowship Training Academy offers this course to the following categories:

• Professionals and graduates.
• Anyone who wants to get a coherent understanding of Design Thinking as an approach, a process, and a set of practical tools.
• Professionals seeking a foundational understanding of design thinking in practice.
• Those who seek skills in innovation, strategy, policy and business improvement initiatives.
• Those who seek community and social outcomes.
• New or existing project teams who are looking to challenge their design thinking skills as they work on live challenges together.

After completing the program, participants will be able to master the following topics:

• Understand the concepts of design thinking approaches.
• Create design thinking teams and conduct design thinking sessions.
• Apply both critical thinking and design thinking in parallel to solve problems.
• Apply some design thinking concepts in daily work.
• Apply data design for better outcomes.
• Solve problems and improve management strategy.
• Create customer-centric products and services.
• Anticipate and respond to new trends and technologies.
• Design experiences and interactions.
• Develop systemised solutions.
• Develop products, services, processes, business models, and strategies.
• Make important decisions early on in the development process to save resources towards the end of the process.

• Origins of design thinking.
• Design Thinking Skills.
• Principles of Design Thinking
• Design Thinking Frameworks
• Design Thinking Techniques
• General Design Thinking Practices
• Writing a design brief.
• Competitor analysis.
• Creative leadership, vision and values.
• Brainstorming and ideation.
• Audience/customer profiling.
• Customer journeys & empathy experiments.
• Synthesis and insights.
• Visualisation methodologies.
• Storytelling.
• Prototyping & iteration.
• Design metrics, evaluation, validation and testing.