The Arab British Fellowship Training Academy presents this course in (Communication Skills for PR Personnel) for all individuals wishing to develop advanced communication skills and qualifications in PR Sector.

Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the Arab British Fellowship Training Academy helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

PR Liaison Department in any establishment is the engine that activates functions between all administrative departments of the company, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

Arab British Fellowship Training Academy presents this course for the following audience:

• Communication Managers and PR professions.
• Senior Directors in institutions and Key Administrative personnel.
• Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Officials working in governmental institutions and other related administrative establishments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Usage of best techniques to monitor and measure Public Opinion to improve the company's image and culture.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• Master effective planning and implementation of Promotional and Advertising Campaigns.
• Learn how to research and conduct Delphi Methods for Planning and Forecasting.
• Learning the challenges and understanding the rules governing Public relations to ensure compliance.
• Mastering the methods of Crisis Management and Combating Rumors.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.
• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.

• PR: Influence, Credibility, and Crisis Management.
• Public Relations Ethics and Code of Conduct.
• Evolution of PR process and strategies.
• Understanding the various elements and aspects of Public Opinion.
• The significance of Public Opinion.
• Major pillars of Public Opinion, Public Relations and Media Strategies.
• Models and theories of Communication.
• Practical practices of Public Affairs: The most effective tools and methods.
• Planning and organizing of PR Campaigns.
• Planning and preparations of proper PR surveys.
• Campaign Management operations and techniques.
• Management and Best Practices of PR in the real world.
• Crisis and Risk Management.
• Communication Crisis.
• Dealing with the Media in the course of Lobbying Campaigns.
• PR Strategies over the Internet.
• Practical training: Management of PR & Lobbying Campaigns.
• Perceptions and issues of PR campaign Management.
• Effective Public Relations campaigns.