This course is offered by the Arab British Fellowship Training Academy for those who hold high positions and aspire to achieve further excellence and innovation. Senior Public Relations Managers, Communications Managers, Agency Account Managers, and Government Communications Managers are also recommended.

Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the Arab British Fellowship Training Academy helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Arab British Fellowship Training Academy presents this course for the following audience:

• Communication Managers and PR professions.
• Senior Directors in institutions and Key Administrative personnel.
• Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Developing complex and sophisticated communications strategies.
• Determining how and when to engage in politics and the legislative process.
• Analyzing the roles and functions of the ideal communications department.
• Developing policies, procedures, materials and resources to facilitate the efficient operation of your communications department.
• Developing crisis messages and preparing tactics for rapid and critical response.
• Working confidently with journalists and online social media.
• Representing your institution effectively even in the most difficult interviews.

• Advanced communications strategy.
• Advanced Communications and Public Relations Management.
• PR: Influence, Credibility, and Crisis Management.
• Public Relations Ethics and Code of Conduct.
• Understanding the various elements and aspects of Public Opinion.
• The significance of Public Opinion.
• Major pillars of Public Opinion, Public Relations and Media Strategies.
• Models and theories of Communication.
• Practical practices of Public Affairs: The most effective tools and methods.
• Planning and organizing of PR Campaigns.
• Dealing with the Media in the course of Lobbying Campaigns.
• PR Strategies over the Internet.
• Practical training: Management of PR & Lobbying Campaigns.
• Perceptions and issues of PR campaign Management.
• Effective Public Relations campaigns.
• Planning and preparations of proper PR surveys.
• Campaign Management operations and techniques.
• Management and Best Practices of PR in the real world.