إدارة المنتجات الرقمية مهارة أساسية للمتخصصين المسؤولين عن ابتكار المنتجات الرقمية وتطويرها وتوسيع نطاقها بما يلبي احتياجات العملاء وأهداف العمل. تقدّم هذه الدورة فهمًا عمليًا لاستراتيجية المنتج، والتحقق من السوق، وأبحاث العملاء، وتقنيات ترتيب الأولويات، وإدارة دورة حياة المنتج. سيتعلّم المشاركون كيفية بناء خارطة طريق ناجحة للمنتج، ومواءمة أصحاب المصلحة، واستخدام التحليلات لدعم قرارات المنتج المبنية على بيانات.

يقدّم هذا البرنامج أكاديمية الزمالة العربية البريطانية ضمن دورات إدارة المنتجات، ويستعرض مبادئ التحول الرقمي، وتطوير منتجات SaaS، وتصميم تجربة المستخدم (UX)، وإدارة المنصات، والابتكار المرتكز على العميل. سيكتسب المشاركون المعرفة والأطر العملية اللازمة لتحسين رحلة العميل، وإدارة المنصات الرقمية، وتقديم منتجات ذات قيمة في أسواق تنافسية.

• Understanding the principles of digital product management and product lifecycle management.
• Developing product strategies that align with the organization's goals.
• Developing and managing an effective product roadmap.
• Conducting customer research and verifying market needs.
• Improving the user experience (UX) through customer-centric product design.
• Mapping and improving the customer journey across digital platforms.
• Using analytics to evaluate product performance and support decision-making.
• Understanding Software as a Service (SaaS) and subscription-based services business models.
• Supporting digital transformation initiatives within organizations through product innovation.
• Collaborate effectively with multidisciplinary teams throughout the product development process.
• Prioritize product features using systematic frameworks.
• Measuring product success using key performance indicators (KPIs) and customer feedback.

Target group

This program is suitable for:

• Digital product managers.
• Product Owners.
• Product development specialists.
• Business analysts.
• Innovation managers.
• Leaders of digital transformation.
• Marketing managers.
• User Experience (UX) specialists.
• Software project managers.
• Technology consultants.
• Entrepreneurs who work on developing digital products.
• Professionals wishing to build a career in digital product management.

Unit 1: Introduction to Digital Product Management

• Digital product fundamentals.
• Product manager responsibilities.
• Digital business models.
• Product lifecycle overview.

Unit Two: Product Strategy and Market Research

• Product vision and strategy.
• Market analysis methods.
• Customer research methodologies.
• Competitor analysis.

Unit Three: Customer Experience and User Experience (UX)

• Principles of user experience.
• Product design based on customer needs.
• Preparing customer personas.
• Improving the customer journey.

Unit Four: Product Roadmap Planning

• Develop a strategic roadmap for the product.
• Methods for prioritizing features.
• Release planning.
• Managing stakeholder expectations.

Unit Five: Managing Software as a Service (SaaS) Products

• Understanding Software as a Service (SaaS) platforms.
• Subscription-based business models.
• Customer retention strategies.
• Product growth indicators.

Unit Six: Digital Platforms and Product Development

• Managing digital platforms.
• Product development using the Agile methodology.
• Collaboration between multidisciplinary teams.
• Product development and delivery processes.

Unit Seven: Analytics and Product Performance

• Measuring product performance.
• Using analytics to support decision-making.
• Analyzing customer behavior.
• Developing Key Performance Indicators (KPIs).

Unit Eight: Digital Transformation and Innovation

• Leading digital transformation initiatives.
• Innovation frameworks.
• Emerging technologies.
• Continuous product improvement.

Unit Nine: Product Launch and Growth

• Planning for the product's market launch.
• Strategies to increase product adoption.
• Managing customer feedback and opinions.
• Methods for expanding the product range and achieving growth.

Unit Ten: A Practical Workshop in Product Management

• Developing a product strategy.
• A practical application for creating a product roadmap.
• Diagram and analysis of the customer journey.
• Case studies for improving digital products.